People can make their boards as personal as they want without the fear of receiving negative feedback. One paradox about Pinterest is it’s not a true social network and that’s a very attractive characteristic about the platform. Supplementing your business’ individual pins with your location can also help people find you when they do a Google search, as Pinterest pins, boards, and profiles can be indexed by Google. Including your business’ town or city name, in addition to state on your profile, board names, board descriptions and pin descriptions will help your company pop up in a narrowed search of the area. Local businesses attribute their success to their demographic and a surefire way to pinpoint your audience is by location. I’m going to use Target as an example throughout this article because it’s very successful at marketing its brand and it’s my favorite store because of that very reason.īelow is Target’s Pinterest profile that displays the amount of monthly viewers, its slogan, and its website URL. If your small business is new and you don’t have a Pinterest account, not to worry, setting it up is very easy, you just create a profile with information about your company and start populating your boards with photos of your products.
How can Pinterest help my business? Getting started The objective isn’t just to get people to look at your boards–you want them to follow your boards, repin your boards, “like” them and ultimately, visit your website.ĭiscover how to use Pinterest for business in the most effective ways possible. Pinterest allows you to create boards revolving around any theme that you want. Any industry can use it and the app is quite addictive, creating a lot of exposure for businesses, small and large.Ĭreating a Pinterest account for your company gives you an opportunity to showcase your products, your activity, your community and of course, your boards. Businesses range from clothing to cookware to tourism to interior design. Pinterest is a very versatile app in that it appeals to every kind of patron. Send broadcasts, automations and 1:1 emails
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